The management board

Marc Enjalbert, CEO

Marc Enjalbert

Chairman & CEO

APEM’s industrial operations are characterized by a strong vertical integration. This allows us to support our product strategy, which is to cover numerous markets and above all to adapt our offering to the needs of these markets.

This vertical integration means expertise in many industrial trades in the Group’s 9 production sites, all located close to our main markets, ensuring perfect technical knowledge and extreme reactivity.

Research and Development (with a strong product renewal rate), quality (aiming at product performance) and logistics (with an ever more advanced distribution organization) support industrial operations for continuous product/process improvement and excellence.

Of course, human factors are at the core of this progress strategy, with the involvement of everyone at all stages, including safety and environment which are key elements of our everyday priorities.

Joël Becquet, vice-président

Joël Becquet


Our commitment to support our customers all over the world by providing them with quality products and service, requires us to constantly adapt our organization in marketing, logistics and manufacturing areas.

To meet this requirement, we must rely on an efficient and responsive organization.

For this reason, the APEM Group didn’t hesitate to run structuring and mobilizing projects for the future:

  • a new marketing segmentation approach of our activities to better meet our customers’ requirements,
  • an optimization project of our supply chain in Europe to continue to improve our responsiveness to customers

That is why, at APEM, we focus on supporting our 1,267 employees in the 12 countries where we operate, through training programs that are always tailored to technical or/and market requirements.

This is also a duty for us to ensure that the financial health of the Group is a sustainable guarantee to respond to the needs of our customers, to protect the interests and the future of our employees and meet the expectations of our shareholders.

Peter Brouillette, vice-président

Peter Brouillette

VP North America

APEM’s philosophy is quite simple. Provide the broadest offering of high quality human-machine interface products at competitive prices. APEM has emerged as an industry leader, manufacturing critical components for harsh environments since 1952.

APEM’s North America team is focused on providing the best customer service in the industry. We offer over 150 product families through our 30 distribution partners across the continent. We provide personal service from our customer centers located near Boston, Massachusetts and San Diego, California where a live person will answer the phone and a customer service representative will provide assistance, 12 hours a day. We have experts available for local visits across North America with 90 sales representatives, sales managers and product specialists available for in-person discussions to help design in the best HMI product for any application.

APEM invests in lean manufacturing in its factories and in local inventory to ensure that products are available when needed. We stock over 10,000 part numbers in our warehouses in California, in Massachusetts and at over 50 distribution centers across the US, Mexico and Canada.

At APEM we take pride in offering the best quality and superior service to our North America customers.

Jim Cooper, vice-président

Jim Cooper

VP Sales Europe & APAC

Customers are at the heart of all we do at APEM. We continue to believe having local technical sales and support for our products, speaking the local language when possible and being present in the markets of our customers is a key differentiator of APEM versus our competitors. This is clear from the strong sales network we deploy with APEM technical sales offices in France, UK, Benelux, Italy, mainland China, USA, the Nordic & DACH regions and carefully chosen technical distributors in most other major countries where we do not have a direct APEM presence.

We also work hard to ensure our products are readily available via numerous catalog and internet based, high service distributors who provide that ex-stock availability for initial design requirements to get customer’s projects moving as quickly as possible.

At our core, APEM is a component manufacturer, most well known for our switches, but increasingly so for our joysticks and indicators. What sets APEM apart is the breadth of our portfolio of options meaning we can increasingly offer numerous components for a customer’s front panel requirements.
Our commitment is to stay at the leading edge of the HMI component world by continually bringing new, high quality components to the market as evidenced by the numerous product launches every quarter, from new options to entirely new innovative products such as the FD Series double icon switch, the QH Series halo indicator or the compact CW Series thumbwheel.

We look forward to hearing how APEM products and services can serve your new designs in the future.

Over 65 years of experience

International customer support

Broadest offering of HMI solutions

Integrated industrial processes

Constant innovation

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