VP Sales Europe & APAC
I joined APEM 15 years ago, as part of the acquisition of Oliver Control Systems Ltd, a company I co-founded, manufacturing industrial joysticks. My history with joysticks goes back 30 years, starting in a former company that was the world leader in joysticks for wheelchair applications in the 1980s and 1990s. At the time we were a customer of APEM, using APEM switches in our joystick products, and of course I never imagined that some years later I would be responsible for all sales of APEM products outside the US!
Customers are at the heart of all we do at APEM. We strongly believe in having local technical sales and support for our products, speaking the local language when possible, and being present in the markets of our customers is a key differentiator for APEM. This is clear from the strong sales network we deploy with APEM technical sales offices in France, UK, Benelux, Italy, mainland China, USA, the Nordic & DACH regions and carefully chosen technical distributors in most other major countries where we do not have a direct APEM presence. The incorporation into the IDEC group has allowed us to expand this network even further with new local APEM people in APAC as well.
We work hard to ensure our products are readily available via numerous catalogue and internet-based, high-service distributors who provide ex-stock availability for initial design requirements to get customer’s projects moving as quickly as possible.
At our core, APEM is a component manufacturer, best known for our switches, but increasingly so for our joysticks and indicators. What sets APEM apart is the breadth of our portfolio, meaning we can increasingly offer numerous components for a customer’s front panel requirements and also entirely integrated panel solutions with a greater emphasis on communication protocols and electronics.