PARTNERSHIP OCTOBER 10, 2017
APEM LOGO EVOLVES
Further to the completion of APEM’s acquisition by IDEC in March 2017, the APEM logo is evolving. The combination of the two industrial groups aims to maximize their strengths and innovative abilities for long-term growth.
A NEW MARKET LEADER IS BORN
Together, IDEC and APEM are now one of the world’s largest manufacturers of human machine interface (HMI) components, panels and systems.
With more than $500 million in total sales, the combined entity has a broad portfolio of industrial automation and HMI products, and access to markets across Europe, North America and Asia.
AN ALLIANCE FOR A SHARED FUTURE
APEM and IDEC share many of the same values including high quality products, excellent customer service, and a commitment to the long-term development of their employees.
It is therefore needed for APEM communication to change in order to highlight the new alliance with IDEC. While retaining the graphic guidelines that have ensured the reputation and image of the APEM brand, the logo will change in 2017 to emphasize the association with the IDEC brand.
EVOLUTION AS OPPOSED TO REVOLUTION
The statement “an IDEC company” will now be combined with the APEM logo and will be used progressively on all APEM media communications.
The main features of our communication in the coming months will be driven towards the strengths of a recently created leader while preserving the DNA and brand identity of APEM.
Toshi K. FunakiChairman and C.E.OIDEC corporation
Marc EnjalbertChairman and C.E.OAPEM
About IDEC:IDEC, a Japanese-based global company incorporated in Osaka, is a leading manufacturer of high quality controls and safety products for industrial environments. IDEC has a recognized leading position in Japan and Asia, and a proven track record in innovation and quality. For more than 70 years, IDEC has designed and manufactured high quality products. IDEC has manufacturing facilities in Japan, Taiwan, Thailand and China.For additional information, please visit www.IDEC.com
About APEM:Since its founding in 1952, APEM has become one of the world's leading manufacturers of human machine interface components and panels. APEM develops, manufactures and markets products for diverse markets including agricultural, medical, aeronautics, defense and transportation. APEM is established in 11 countries and relies on a network of more than 130 distributors and agents spread over five continents to supply more than 20,000 customers worldwide. APEM has production sites in Europe, North Africa, America and Asia.For additional information, please visit www.apem.com
For more information, please contact: Sylvie Bouquerel
Head of Marketing Communications